Mr Lee’s Noodles are doing things a bit differently to other “noodles in a cup” brands. Since launching in the UK four years ago, they’re proving their idea to create a convenience product that’s aligned with what their customers care about – ethical sourcing, highest quality ingredients, convenience and authentic taste! – has a lot of credibility.
If you’ve already discovered the deliciousness of Mr Lee’s, then you probably don’t need any more convincing to add them to your shopping trolley. But if you haven’t yet, here are 3 good reasons why we think Australians definitely should and it’s all about supporting higher welfare farming, local farmers and Aussie ingenuity!
1. That’s real chicken and it’s RSPCA Approved
All the chicken Mr Lee’s uses in their Australian noodles and congee rice porridges comes from farms participating in the RSPCA Approved Farming Scheme. This means chickens are raised on Australian farms and importantly, they are raised according to the RSPCA’s detailed animal welfare standards. Farms are also visited regularly by an RSPCA Assessor to check standards are being met.
Rearing chickens (one of Australia’s most intensively farmed animals) in an environment that gives them a better quality of life is a big deal. The impact that brands like Mr Lee’s have when they source RSPCA Approved is huge. With the support of their customers, their efforts to source ethically improves the lives of millions of birds every year. Find out more about what it means to source RSPCA Approved chicken.
2. No compromise on flavour
As well as RSPCA Approved chicken, Mr Lee’s source the finest quality ingredients and have embraced the ingenuity of freeze-drying to maintain the nutritional content but also lock in the flavour. Freeze-drying certainly costs more but it’s definitely worth the effort.
Freeze-drying works by freezing the ingredients and then reducing the surrounding pressure which turns any moisture to gas. Without moisture, the veggies and meats can be stored at room temperature and don’t need to be in the fridge. When water is added back in, the flavours, smells and textures haven’t changed and importantly the goodness is still there!
Better yet, for all of Mr Lee’s Australian products the freeze-drying is done in Tasmania.
3. You can buy in bulk, online
Perfect for the current climate! You can have a ready supply of quick meals delivered straight to your door.
It’s pretty simple really. If you’re looking for that easy go-to to have in your kitchen cupboard or desk drawer, Mr Lee’s noodles should be it. Not only do they care about creating a delicious product but we’re so pleased that they also care about the welfare of farm animals.
You might also be interested in Mr Lee’s bringing their ‘no worries, eat happy’ philosophy to higher welfare ingredients and How to shop this decade – vote for animal welfare with your wallet
