RSPCA Approved chicken in Woolworths – what’s it all about?


RSPCA Approved products are now found on menus and in supermarkets and butchers Australia-wide, making it easier than ever to choose humanely farmed eggs, meat, and products with humanely farmed ingredients. Understandably though, many Australians want to know they are making a good choice and what the RSPCA Approved label actually means for animals and their welfare.

This November, we’re excited to show you the first of our Good Food short videos – a series featuring farmers, retailers and the RSPCA who will explain what farming to the RSPCA’s standards means for animals on farm.

To start, we’re featuring Australian supermarket Woolworths who have proudly offered RSPCA Approved chicken since 2014. For its range of Woolworths brand chicken products, the supermarket sources from farms that take pride in raising their birds in an enriched barn environment. For Woolworths, it’s important that chickens have space to move, good lighting that encourages them to be active, perch, dustbathe and forage. Birds also have a period of complete darkness, which ensures they can rest properly every day.

In these videos you’ll hear from our dedicated staff about RSPCA standards, Turi Foods about supplying Woolworths with a humanely farmed product, and a RSPCA Approved Farming Scheme Assessor about their part in raising the welfare standards in Australian chicken farming.

We hope you enjoy the videos and feel confident you’re making a good choice by choosing RSPCA Approved chicken. If you have a question, we’d love to hear from you, so post us your thoughts.

4 comments

  1. How often is the audit done each year?
    What is the reason for not allowing them to venture outside during daylight?
    Who is the processor?

    • Thanks for your questions Wendy – RSPCA Approved farms are visited by an RSPCA Assessor 2–4 times a year, with additional unscheduled visits. As part of a typical on-site assessment, the RSPCA Assessor will observe all areas where animals are kept as part of the RSPCA Approved Farming Scheme and verify compliance with the standards. Assessors will also check farm records.

      Many farm animals with access to outdoors (free range) will spend a lot of time inside a shed. This means that conditions and space inside the shed are very important. Free range meat chickens for example, spend the first three weeks of their lives (until they are fully feathered) inside and then are usually locked in the shed overnight to protect them from foxes and other predators. Producers that allow animals access to the outdoors are required to meet the RSPCA’s indoor housing standards plus the outdoor standards.

  2. Seriously? Chickens that are so dependent on eating extreme amounts of food due to their breeding…said birds that suffer fractured legs due to the excessive weight they gain…birds bred to be killed after a life in a crowded shed. Birds that never get to see the sun or scratch around in pasture. Birds whose miserable lives last for a few weeks and are then killed using questionable methods…This is humane? Just how exactly???

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