Freedom Farms – the latest RSPCA Approved Chicken to hit the shelves


We’re very proud to announce the latest RSPCA Approved chicken, Freedom Farms has hit supermarket shelves in selected IGA’s, Harris Farm Markets, and Supabarn stores.

The RSPCA Paw of Approval can be found on Freedom Farms Chicken, which means this chicken comes from animals that were treated according to animal welfare standards developed and assessed by the RSPCA.

Approved Farming is the RSPCA’s farm assurance and food labelling scheme dedicated to improving the welfare of farm animals. RSPCA Approved farms are monitored closely to ensure the RSPCA’s high animal welfare standards are maintained and animals on these farms are provided with an environment that meets their behavioural and physical needs.  The auditing process is robust and farms that supply Freedom Farms Chicken will be assessed by the Scheme’s dedicated farm assessors at least 4 times over the coming year.

So now it’s easy to make a difference to the lives of farm animals next time you’re shopping – simply purchase RSPCA Approved, Freedom Farms chicken at your local independent retailer.  By purchasing these products you are not only helping animals, you are also supporting Australian farmers that are choosing to farm to higher welfare standards. So that’s good news for farm animals and for Australian farmers.

The range includes; breasts,  drumsticks, whole birds, thighs and wings.  Stockists can be found by visiting the RSPCA Approved website and remember if you can’t find Freedom Farms chicken at your local, independent retailer – please encourage them to stock it.


3 comments

  1. Why is the RSPCA endorsing chicken products that are not free-range accredited? It appears that barn raised chickens with fresh air blah blah (like “Freedom Farms” chickens – their name is a bit misleading in my view) is better than many chicken farming practices, but it is hardly high on the animal welfare scale. Perhaps in time, RSPCA could have a 3 star rating scheme to inform consumers of the varying degrees of animal welfare in each type of “RSPCA approved” farming process. 3 stars for free-range in natural environment organic chicken/meat/egg products, 2 stars for accredited free-range, and 1 star for “free to roam in a barn with fresh air and sunlight”. I know your resources are stretched but an idea for the future perhaps. Even better if we had some legislated standards on food labelling and related animal welfare in farming practices so it isn’t always up to RSPCA to do it!

    • Thanks for your feedback Mel and interest in humanely produced food.

      The RSPCA believes a well managed indoor system can provide for an animals behavioural and physical needs, just as much as a free range system can. While people often associate the term Free Range as good – high welfare is more than simply allowing animals access to the outdoors. How much access, how often, and how big the outdoor area is, can vary greatly amongst free range production (for both layer hens and meat chickens).

      It’s also important to note that in a free range system the majority of chickens won’t actually have access to the range until around 21 days – which depending on their age of processing – could be half the birds life. The reason they’re kept indoors is because the birds are not fully feathered yet, however it’s important that consumers have an understanding that the vast majority of ‘free range’ isn’t always what they think it might be.

      The RSPCA’s Meat Chicken Standards focus on the housing conditions that affect bird welfare. Maintaining appropriate housing conditions (indoor or with a range) by managing temperature, humidity, ventilation and lighting are key to ensuring good welfare, as well as appropriate stocking density to allow movement and providing enrichment such as straw bales and perches for natural behaviours. The RSPCA assesses farms that are meeting the RSPCA Standards 4 times in the first year – and twice a year in subsequent years to ensure compliance with the standards. The RSPCA Approved Farming scheme has a very thorough auditing system, even when compared to other independent auditing systems, which may only visit farms once a year.

      We certainly appreciate your feedback and support of humanely produced food.

  2. Thanks so much for this information, Hope. It has cleared up some of my concerns. I will certainly consider this information when making food purchases in future. Many thanks to the RSPCA for taking the lead on improving awareness of higher welfare food.

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