Coles source RSPCA Approved chicken for all their own branded chicken products.
In 2014, Coles made the landmark move, becoming the first Australian supermarket to source RSPCA Approved chicken for all their own brand fresh chicken, launching a transformation in Australian meat chicken production resulting in industry wide change for meat chicken welfare.
Farms that are certified RSPCA Approved provide their meat chickens with enriched environments the meet their behavioural and physical needs. These farms are assessed to the RSPCA’s detailed Standard for meat chickens, 2-4 times per year by specially trained RSPCA Assessors.
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Coles cares about where its food comes from and as one of Australia’s leading supermarkets, it is committed to working towards a sustainable future that supports local farmers and food producers. This includes working with RSPCA Approved farms and brands to offer shoppers a range of products, including fresh chicken, pork and turkey, as well as ready-made meals.